At Sokudo, we believe the future of cycling belongs to passionate riders willing to push beyond their limits. Our Athlete & Team Sponsorship Program was created to support emerging talent, ambitious teams, and dedicated cyclists who live and breathe the sport the same way we do.

We are constantly looking to work with young athletes and developing teams actively competing in local races, national championships, criteriums, endurance events, and iconic Gran Fondos around the world. Beyond results alone, we value riders who represent the spirit of cycling both on and off the bike.

We look for athletes who are active within the cycling community, engaged across social media platforms, and capable of sharing authentic experiences that inspire others to ride, compete, and improve.

Most importantly, we want to support people who genuinely love cycling, riders who understand the early mornings, long training days, sacrifices, friendships, and passion that make this sport special.

Because at Sokudo, performance matters, but passion always comes first.